Task one particular: Investigate the look principles and range of equipment and techniques involved in having a marketing strategy L. O. 1 . 1: Provide a clear and accurate describe of the organizing principles and involved in developing a marketing strategy for your company. L. O. 1 . 2: Illustrate and vitally evaluate a variety of tools and techniques used to develop a strategic marketing plan for your company. L. To. 1 . 3: Compare and contrast the BCG Matrix and Support life Cycle. Illustrate how it can be used to develop a marketing strategy for your enterprise.
L. U. 1 . some: Compare and contrast Porter's Five Forces Model and SWOT Research. Explain just how it can be useful in formulating an advertising strategy for Business.
(Word limit: 1200 words)
Learning final results
1 . 1, 1 . 2, 1 . a few, 1 . 5,
Task 2: Examine a variety of marketing approach options
L. O. installment payments on your 1: Describe Porters common strategies and explain just how it can be useful to your industry’s marketing strategy.
L. O. 2 . 2: Compare the General Electric powered model and Shell Directional Policy Matrix and clarify how your company can apply them In their marketing strategy.
(Word limit: 1200)
installment payments on your 1, installment payments on your 2,
M1, M2, M3
Activity 3: Explore the effects of changes in the marketing environment for organisations
L. O. 3. you: Assess the current impact of changes in the marketing environment and its implications on your company marketing strategies.
L. U. 3. a couple of: Analyze how your company may respond to the alterations in the marketing environment enumerated in several. 1 .
D. O. 3. 3: Stipulate how a variety of functional areas may develop to help the achievement of your company's advertising objectives over at least 3 (3) years.
(Word limit: 1200)
several. 1, a few. 2, several. 3
D1, D2, D 3