Essay regarding RAMLY glide

May Anything go wrong.

NAME

MATRIX NO .

SUHAIZAI IDERIS

P13D146P

NORAIN BINTI HAMDAN

P13D147P

MIMYA KAMILIYA YAHYA

PP13D149P

RUGAYAH ABDUL MANAN

P13D087F

BACKGROUND

Ramly

Dato' Haji Ramly w. Mokni

Owner Ramly Foodstuff Processing & Ramly Cheese burger

Products &

Brands

CHEESE BURGER

Chicken Burger & Gound beef Burger

Poultry Burger Barbeque grill Flavour & В Beef

Hamburger Grill Taste

Chicken Burger Classic Rectangular

Beef Cheese burger Classic OblongВ & Lamb

Cheese burger Classic Rectangular

Fish Burger Prawn Burger

FRANKFURTER

Poultry Frankfurter

Gound beef FrankfurterBurger

BEVERAGE

Chicken Cocktail

Beef Cocktail

NUGGETS

MINCED MEAT

MARKET NEEDS

Consumers, particularly Muslims prefer Halal certified

food, but for almost all, they prefer for hygienic preparation and

hygienic state.

Ramly Sdn Bhd have to consider all of these aspects in the

food digesting and types of procedures.

-Freshness and shelf life

-Contamination free

-- Proper safe-keeping

-Temperature and moisture control

- Nutrition

-Inspection and certification

-Convenience packaging to get handling

PROBLEM 1

If you were Danial, what

would be your recommended

business tactics?

QUESTION one particular

Push & Pull Strategies.

QUESTION you

Push & Pull Approaches.

A " push” promotional strategy utilizes a

business sales force and trade campaign

activities to produce consumer demandВ for a

product.

A " pull” offering strategy can be one that needs

high spending on advertising and consumer

campaign to build up client demand for a

product.

QUESTION 1

Progress Strategy

A growth strategy comprises introducing new

products or adding news to existing

products.

Item Differentiation Strategy

The firm can often make use of a product

difference strategy after they have

a competitive benefit, such as

high-quality or services.

QUESTION 1

Price-Skimming Approach

A price-skimming strategy involves charging

substantial prices for a product, particularly during the...

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