Essay about Perceived Effectiveness of Pizzas Hut’s Hate Late Advertising campaign in Keeping Brand Awareness

IDENTIFIED EFFECTIVENESS OF PIZZA HUT'S HATE LATER CAMPAIGN IN SUSTAINING MANUFACTURER AWARENESS

A Thesis Shown To The Department of Artistry and Connection College of Arts and Science, University of the Thailand Manila

In Partial Satisfaction of the Requirements Leading to A qualification in Bachelor of Disciplines (B. A. ) in Organizational Interaction (ORCOM)

simply by: Dharlene Andrea C. Zambrano March 08

Zambrano

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APPROVAL LINEN

The undergrad thesis fastened hereto, entitled, PERCEIVED SUCCESS OF PIZZAS HUT'S HATE LATE ADVERTISING CAMPAIGN IN KEEPING BRAND RECOGNITION prepared and submitted simply by DHARLENE HAZEL C. ZAMBRANO, in part fulfillment with the requirements intended for the degree of Bachelors of Disciplines in Organizational Communication is definitely hereby accepted.

_____________________________ Prof. Ronald Henson Thesis Advisor

_____________________ Prof. Gina Salazar DAC Chairperson

__________________________________ Doctor Reynaldo H. Imperial Leader College of Arts and Science School of the Philippin Manila es

Acknowledgements

This kind of thesis (my brainchild) could hardly have been written without all help, praying, encouragement, support and take pleasure in of people who happen to be dear in my opinion. I would like to consider this probability to put in words my personal appreciation for all of you. To my magnanimous Creator/Best friend/Confidante/Companion/Supporter/Critic I want to thank giving me strength and wisdom through my college life. When I thought I cannot make that and when We reached rock bottom, you are always presently there to lead myself to the proper way. My spouse and i give my personal utmost gratitude and admiration to you. I actually offer you my entire life and almost everything I have because I know you will not ever leave my personal side! To my П‹ber-supportive and supportive parents What can I state?! This is this! I'm graduation ON TIME! (hehe! ) I want to thank always assuming in myself. I enjoy all your attempts just to place us in good institution and to provide us what we need (and at times our wants). Mama, with no you, I would not be where My spouse and i am right now. Papa, thank you for your unwavering support in order to see me personally reach my dreams. I like you both! To my friends Thank you kuya Thank you likewise because I use even though we

Hans and kuya Fritz for always being presently there for me. intended for doing all the chores that we could not carry out been therefore busy accomplishing this. I want one to know that fight a lot I still love you.

To my thesis professor, " Saint” Sir Ronald Henson Without you, who not simply served because my mentor but also encouraged and challenged me personally to do my personal best in my personal academic program. I cannot forget all our consultation/counseling/chikahan sessions. Likewise, thank you for informative a dropped soul in me also because of that I actually canonize you as the patron st of thesis advisers! Hahaha! I love you sir!

Zambrano

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To my useful and open panelists Thanks to sharing your time and expertise with me. Thank you for all your positive criticisms and suggestions to higher my thesis. And thanks to being thus kind that you took away my anxiety and compelled myself to defend my personal thesis to the last drop of my blood. *hehe* To DAC family Thanks a lot ate Novs and Ate Pau for all your support, advices (whether academics or personal) and all the laughters that you just shared with myself. It lessened the toxicity that I skilled in my be in the college or university. Also, thanks a lot to all the DAC Faculty especially those whom became my personal teachers. I actually learned a lot more than I anticipated. Thank you all for providing me a strong and spectacular foundation to face the issues in life. You are all amazing people!

To my Superfriends To Vinia, Kat, Maffie, Guia and Lala... thank you for anything! You're always there through heavy and slender, ups and downs, happy times and bad times... Thanks to always loaning a shoulder joint to me and always ready to tune in to all my video clips. Thank you for being compassionate experts when I forget to keep my feet on the ground. And thanks to being basically being my own college berks! Superfriends forever! I love one to bits! To...

Bibliography: Rodowick, D. (1994). Audiovisual traditions and interdisciplinary knowledge. (n. p. ): University of Rochester.

Electronic Sources Lautenslager, A. (2007). What is partida marketing in any case?. Retrieved July 3, 2007, from http://www.entrepreneur.com/marketing/marketingideas/guerrillamarketingcol umnistallautenslager/article172286. html

Levinson, J. C

Levinson, J. C. (2007). 90 marketing weapons. Retrieved Come july 1st 3, 3 years ago, from http://www.gmarketing.com/articles/read/176/100_Marketing_Weapons.html

Pizza Shelter ‘s organization profile (2008)

Reeves, S i9000. (2006). How you can swing with guerrilla marketing. Retrieved This summer 3, 2007, from http://www.forbes.com/entrepreneurs/2006/06/08/entrepreneurs-marketingharley-davidson-ex_sr_0608askanexpert.html

Interviews

(G. Magno, personal communication, Feb . 22, 2008)

(T

Appendix A These kinds of guerrilla promoting weapons must be considered for promoting your product, service or internet site (Levinson, 2007).

Appendix Electronic Transcription of interview Place: 9/F Aurora Tower, Araneta Center Date: February twenty-two, 2008 Purpose: Interview Situation: Senior Vp for Advertising of Araneta Group

Dharlene Zambrano (D): What are the brands that your company contains? Ms

Appendix F Email Reply coming from Ms. Tinaja Oballo relating to Hate Past due Campaign Date: March 12-15, 2008

Howdy Andrea, Remorseful for the late response

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